A cinema commercial for a leading mobile phone company whose brief was to promote the use of picture messaging to Britain's Asian communities. This comedy drama explores the clash of cultures between London’s East End and Cambridge.

Raju works as a waiter in one of the East End’s many Indian restaurants, having failed to get into a University. His mother thinks that he is at Cambridge. After one of her regular phone calls, she requests a recent photograph and his only solution is to travel to Cambridge to take a self portrait. After sending his photos he encounters a genuine University student...